Promoting Locally & Making Your City Stronger
Once you get the ball rolling, you should take into consideration all the different options you have to promote it & get the word out about your efforts. Promotion is all about getting people to know about you and your event, it is your job to make sure that you do everything you can to get the word out, both online and in person.
What Are The Benefits
- Better Regional Awareness
- Potential increase in attendance & interest in your event/productions.
- Creates legitimacy around you, your team, and your event.
Promotion isnt limited to in-person interactions, there’s plenty of things that you can do online to create hype. In fact, online presence is probably the most important thing to pay attention to. Using your content properly, having a few friends/team of promoters to help you spread the word, and staying consistent are all going to have huge effects on the performance of your events.
- Always Create A FB Event Page - Everyone is on Facebook. Using FB to promote your events is absolutely essential to ensuring a solid turnout for your meets. Any time you have something planned, create a FB event page for it. It will provide you a solid consistent space to list out any and all information, provide location & time, and give you a simple link to share with your friends to get more people talking about your meetup. Send out invites to people in your area, a FB event invite has more power than most people realize!
- Use Videos & Photos to Create Hype - One of the easiest things you can do is reusing footage from previous meetups to remind people about future meets. A simple example is a lightshow video, take a cool clip from it, post it with a description talking about your event and remind people its going on.
- ( eg. - “Sick show from [UV] Flow, next friday we’re meeting at Gas Works park to throw lights from 7-10PM, free all night, come and trade!”)
Use Your GGN Business Cards - Every month you should receive 100 GGN business cards in the monthly package. On the back you should write in your fb group name (and your name too if you wish).
Any time you go to a show or festival, or trade with someone, you should hand them a card and tell them to look you up. Giving someone that personal touch after a trade will make them likely to come back, plus its better for them to have a physical reminder instead of trying to remember “what that one guy said about gloving at that one show i was too drunk to remember”
- Meet Other New Flow Artists At Events - This one should be a no-brainer. You should try to make it to other local EDM / Dance events and tell people about your meetups! When you find a flow artist at an event that you never met before, you already know theyre into similar things as you. Chances are, if you reach out to them they will be interested in making it out to your meetup.
Do not underestimate the time it takes to properly promote an event. It will be very useful if you can find 1-2 other people willing to put in that time & energy and your efforts will be even more powerful. Utilizing a proper team of promoters is the best way to take stress off of you as well as help realize the overall goal
Written By: Alex (Cypher)
Last Updated: 9/17/2016