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Digital Marketing Manager

Digital Marketing SEM PPC Specialist - World’s Largest EDM Brands (Anaheim, CA 92802)

Bottom line: Reporting to the CEO & COO, the digital marketing specialist will be running PPC (Adwords / Bing / FB) and SEO optimization while maintaining an emphasis on growth and revenue building. Please only apply if you have a strong passion for EDM or light art forms.

Top Reasons to Work with Us:

  • Featured as one of the best companies ever on Shark Tank (March 2015)
  • Join the #189 fastest growing private company according to Inc. Magazine 5000
  • Featured on: Rolling Stone, Yahoo Finance, Inc Magazine, Business Insider, CNBC, MTV, ABC’s Shark Tank, LA Weekly MSN, and more
  • Enjoy the autonomy/flexibility to be creative
  • Become an integral part of a core internal team with lots of room for advancement
  • Great culture. An environment where everyone is driven to make the company and themselves succeed. We love our EDM music and we love the energy around here!

Primary Responsibitlies:

  • Experience in eCommerce, SEO, PPC, Email Marketing, and social media
  • Plan, manage, and execute Paid Search / Pay Per Click (PPC) campaigns, including but not limited to strategy development, organization, and management
  • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
  • Strategize, manage and execute advanced SEO campaigns - Keyword Research, Page optimization, Authority building, Technical analysis, Competitive Analysis, Search/digital behavior research
  • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics
  • Focus on improving on-site metrics including conversion rate, abandonment rate, and AOV
  • Possess clear understanding of the brand, lifestyle and products, and transfer this understanding to the PPC campaigns and SEO

Qualifications:

  • 2+ Yrs. Paid Search Experience in professional setting
  • Advanced computer skills, proven experience in Excel (formulas, pivot tables, vlookups, etc.)
  • Bachelor’s degree required - Programming / Computer science / marketing / Math background preferred
  • Experience in managing large scale, complex paid search campaigns for ecommerce companies selling a physical product
  • Google Certification (Fundamentals), Analytics and Adwords Certification, Bing Ads certification
  • A strong understanding of other areas of Performance Marketing, such as Display Media, Email, Affiliates, Feeds, Mobile, Social Media, Shopping and influence on Paid Search Activities
  • Strong organizational skills, detailed orientation and project management ability - Basecamp is a plus
  • Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines
  • Mastered understanding of reported metrics and ability to generate action plans from them
  • Strong written skills and experience writing ad copy that is both effective and optimized

Pluses:

  • Growth Hacking mentality
  • 80+ WPM and heavily utilizes hotkeys / shortcuts

Salary:

  • $50k-$70k DOE
  • Health + dental benefits + 401k matching + large product discounts + and other cool perks
  • Lots of growth potential
  • Other bonuses available

Steps to Apply:

Employment@EmazingLights.com

  • Submit your resume
  • Cover letter: Tell us what EDM means to you in a cover letter